San Francisco in its Finest Hour

Can we talk about how nice it’s been lately? Seriously, our summer/fall is finally here and we deserve every moment of it. I snapped a few pictures of SF in its finest hour and some of my favorite things about summer: Hanging with friends, surfing, sandy kids and long stretches of Ocean Beach early in the morning when no one is there- one of the best spots in CA.

Hope you all are enjoying our Indian summer like we are.

The New Girl

There's a new girl on our team, Hailey Partridge. She is a rippin' surfer, and tall and gorgeous to boot. She is the newest addition to the Carve roster of women we are honored to support. Her current home town is Santa Cruz. We recently had her in SF for a quick shoot of our current fall collection and were thrilled with the results.

I thought you'd enjoy a behind the scenes photo of our shoot. The photographer is local Erin Kunkel (www.erinkunkel.com), who we're excited to be working with as a new member of our team as well.

Enjoy the footage. And, take a look at our fall collection when you have a chance. Enjoy shipping on us. Use code: BLOG922

Also, take a look at some behind the scenes footage from our Fall '10 photo shoot by clicking here!

The Western Snowy Plover

We've been working hard over here and so have our athletes. Our resident surfer/yoga instructor Kelsey Gallegos went out to the beach to talk to us about the Western Snowy Plover (see our blog post from March 26^th). Take a look and make sure you watch out for those little guys on the beach.

Fellow Surfer and Artist Leigh McCarthy

Our love of water runs deep here at Carve Designs and it is something that inspires us on every level. We have come across an artist whose passion for the water is the same as ours. She is based here in San Francisco and is a fellow surfer. I think why we love her work so much is that despite being a southern California girl, she has strong ties to the east coast which is evident in her art. And since we are originally from the east coast we feel a strong connection to her work. Her name is Leigh McCarthy and she is one talented woman. She just had a show on Nantucket, MASS that was hugely successful. The theme to her show was “Shipwrecks” and it seemed appropriate with the hurricane weather that encompassed the eastern seaboard this past weekend. Check out her work that was on display. I proudly bought “Run Aground” and am so excited to hang it up on my wall. It seems like the mood evoked in it matches how we were feeling all summer here in SF- a little smashed up because the weather was so dreadful. She also has a Website with more of her creations and where she will be exhibiting next. We hope you enjoy her work as much as we do.

For more about Leigh's work, visit her Website.

Christie Glissmeyer and the 82-Foot Drop In

I don’t mean to keep bragging about our awesome athletes…But, when I saw this picture of our girl Christie Glissmayer dropping in an 82’ waterfall at Metlako Falls in Oregon, I about lost it. Frankly, I think she’s absolutely nuts (in the absolute best way), but the fact that this woman has the guts to do this is astounding. She set the women’s world record!

All of us here at Carve Designs are in total awe of her and think she is just beyond anything we can imagine. Christie travels in a pack of other equally tubular women called the Femme 45. The three of them go all over the place navigating wild rivers and kayaking gnarly drops. Check out this recent article on Christie and her girls.

Outside Lands

I know Outside Lands Festival was almost two weeks ago now but I am still reeling from how great it was. Of course it was grey and cold but I almost felt like the weather gave it a raw, rootsy feeling. Still there were tons of people out and even some Carve Designs sightings on Men! We attended both days and I have to say that the Strokes were amazing Saturday night and Phoenix on Sunday was a highlight. Check out the pics below. Some fashion shots, some random, some kids and a little video to show the energy. I look forward to next year, and even though the sun wasn’t out the music was a nice reprieve to the dull summer we’ve been having.

We're Back from Salt Lake City

We just got back from the Outdoor Retailer show in Salt Lake City. Usually these trade shows wear on us but I have to say this one was our best yet. We had a killer booth in a great location. We hired models to cruise around in our threads, a surfboard raffle with an eco board from Entropy, and we launched the newest part of our line, “Balance by Carve Designs”. We have created some comfortable movement wear that looks good in and out of the exercise studio. So there was a lot going on but we have a great team over here so we were able to pull it all of with some style. We had three showing stations this year so it made it easier for our stellar reps to show the line and not feel too stressed about incoming traffic. We designed a swim wall to show all our newest styles and a “retail” section that let passersby and PR people cruise the line without having to sit down. Here is a sneak peak at what we are offering, a view into the backside of the retail world and fun candid shots (taken by our loved photographer Chris Bezamat) of the party we had to celebrate the new “Balance” line. I hope you get as excited as we are for next summer!

Click Here to Check out the Carve Party Photos