Sunday, August 15, 2010

We're Back from Salt Lake City

We just got back from the Outdoor Retailer show in Salt Lake City. Usually these trade shows wear on us but I have to say this one was our best yet. We had a killer booth in a great location. We hired models to cruise around in our threads, a surfboard raffle with an eco board from Entropy, and we launched the newest part of our line, “Balance by Carve Designs”. We have created some comfortable movement wear that looks good in and out of the exercise studio. So there was a lot going on but we have a great team over here so we were able to pull it all of with some style. We had three showing stations this year so it made it easier for our stellar reps to show the line and not feel too stressed about incoming traffic. We designed a swim wall to show all our newest styles and a “retail” section that let passersby and PR people cruise the line without having to sit down. Here is a sneak peak at what we are offering, a view into the backside of the retail world and fun candid shots (taken by our loved photographer Chris Bezamat) of the party we had to celebrate the new “Balance” line. I hope you get as excited as we are for next summer!

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