We are in the midst of our national sales meeting this week. We're prepping our sales reps on the 2012 spring line down in Santa Cruz. Thankfully, we have had time to fit in a little surfing. Our reps are from all over the country, some live in landlocked areas or far away from the beach. But that didn't stop them from taking a lesson from big wave surfer, Tyler Fox from www.santacruzwaves.com. These women now have some serious bragging rights! They braved nor cal surf conditions, wind, cold, grey skies, and actually ripped up the water at beer can beach. I gotta say, these women are bad ass and we think you will agree.