True Blue

Every year this happens. Our lives are taken over by grey clouds, blustery winds and wild waves. We here at carve become blue (Yes it’s the end of August). Everyone goes through a blue period for sure. Delta musicians are steeped in it. Picasso had his and so did Joni Mitchell. And in my opinion, the east coast is covered in it December to April. Thankfully we are literally obsessed with it, especially navy. We’ve been wearing it almost every day as of recent. It’s the perfect color to match our grey skies.

The color looks good on everyone in every season, in every century. It’s never gone out of style. It’s a classic but totally modern. And looks great worn monochromatically. If black is the staple of a woman’s wardrobe. Then navy must be her bread and butter. Check out a few of our favorites below.

My New Favorite Spot

There is no argument that the outer Richmond isn’t a hot spot for fashion or really anything. But I recently stumbled onto a cute little boutique called Richmond Rox. On clement and 33rd ave right next to one of my favorite watering holes The Tee off Grill. It’s an adorable little store with affordable finds and fun jewels. It’s a great spot to hit while hubby and kids are at the park across the way or boyfriend is in the bar watching the Giants.

Check out my latest purchase…

Coachella in Golden Gate Park

Outside Lands festival began four years ago and has quickly one of San Francisco's--and Carve's--most anticipated music, culture and style-gazing events of the year.

And, 2011 was no exception.

Smack dab in the middle of Golden Gate Park, Bay Area culture aficionados and out of town guests descend upon this temporary miniature city to eat local cuisine, mingle and take in music from very conceivable genre from about a half dozen stages.

Friday night we checked out lo-fi, The Shins and old school Vermont jamband Phish. The former have stayed true to form, strumming out songs with lyrics that feel West Coast but their lyrics and occasional minor chordation give their songs a sense of urgency and longing other indie bands lack. The latter, on the other hand, is all dancing, smiles and good times. The fans are older, which is a good thing, because the Phishheads all seem to be a lot less dirty than we remember going to shows in the 90s. Which is a good thing.


The next night we tuned into The Roots “who were off the hook“ and then stayed to catch Muse. It seemed like a hundred thousand people filled every available space to see this this Devon, UK three-piece electronic, glam, pop outfit play with sheer rock abandon. It's amazing to see a band at the height of their powers thrill every single member of the audience.

When the sun finally peaked it's head out on Sunday, we were enjoying the fun and entertaining Decemberists. But the best was yet to come when Arcade fire closed out the weekend. Even though the band memebers look like theyve just fallen out of a clown car on the way to the circus, these nimble and gifted Canadians always put in an extra effort and bring their best to every performance they put on. It was awesome.

Style-wise, we were noticing a lot of what you'd see at Glastonbury, what with our similar temperatures and all. There were a lot of cute dresses paired with boots that could withstand and rain or mud. Likewise, leggings and Nike high tops paired with multiple layers were abundant. It’s a sort of style meets function look. Though the fuzzy bear animal hats we noticed peaking their way through the crowd didn’t seem to serve neither style nor function. Perhaps they should be left in the plushy box from whence they came, only to be doned on Halloween or for a Berenstain Bears school play. Just sayin.

All in all, a fan-freakin-tastic three days and we’re already looking forward to next year.

Magic 8 Booth

If one's a lonely number, and two's a crowd, three's company, there's four on the floor, and five and dimes, can be six ways to Sunday, even with a seven year itch, then what is eight?

Eight is the number of years Carve has been in business. We can’t believe it ourselves, because it seems like yesterday that we set out to create a line of surf and beach wear for sophisticated women. Looking back on the past eight years, we realized we have succeeded beyond our wildest dreams and feel like everything is just now really come together: the vision, the brand, our partnerships, and our customers.

Though not being the type of women who are content to sit around and rest on our laurels, we thought now was time to change up our look at the trade show this year and make a change. So we rethought our booth concept and decided to create an environment that felt like a beach house, like the kind of place youd want to sink into and relax in after a long day surfing or lounging in the sand. With the help of some crafty friends, the booth got a facelift and was a truly relaxed and comfortable environment in which everyone felt welcome. We had a successful sample sale, Carve surf board raffle, and our appointments were booked solid.

We have loved every minute of the past eight years, working together to actualize the vision we had, creating unique designs and developing amazing relationships. And, looking back at where we’ve been and thinking about where we’re going, we wanted to express our gratitude toward everyone who’s been a part of Carve, and we look forward to working with you all for another eight years. And another eight years after that.